Why Development Camp Mattered For Matthew Schaefer & The Islanders
Development camp gave Matthew Schaefer his first chance to wear Islanders colors, sparking excitement that’s carried the team’s brand all summer long.
Building a brand is one of the most important parts of sports. For the New York Islanders, who are ushering in a new era after a summer of big changes, that brand-building has never been more important.
While fans are excited about Mathieu Darche taking over as GM, the arrival of No. 1 overall pick Matthew Schaefer has given the Islanders’ brand an immediate boost.
The moment Schaefer first pulled on the Islanders sweater was emotional for fans and the organization alike. But the true turning point—when it became tangible that he was truly an Islander—came when he stepped onto the ice in full Islanders gear at development camp.